During the 2025 Mass Market Channel Convention, GNP Seguros honored Pentafon with the Award for Best Business Initiative, recognizing the successful integration of an omnichannel service model within the Rastreator campaign. This initiative has driven sustained operational growth and significantly improved service and sales efficiency.
The award reflects the results achieved throughout 2024, a year in which Pentafon’s omnichannel strategy was fully consolidated. The implemented model enhanced response times, streamlined user follow-up, and delivered a more agile and personalized experience—positively impacting key performance indicators across the account.
More than an internal milestone, this recognition highlights how transforming service models can deliver tangible value to commercial and customer service processes in industries like insurance. The collaboration between Pentafon and GNP has been instrumental in adapting operations to evolving consumer habits, where immediacy, traceability, and channel consistency are now essential.
This award also underscores the strategic role of Contact Centers in Mexico within the business value chain—especially when technology, operational expertise, and business goals are aligned. The omnichannel implementation in the Rastreator campaign is a clear example of how cross-functional collaboration can lead to meaningful improvements for both organizations and end users.
By enabling more efficient, better-connected, and user-centric processes, Pentafon not only enhances customer experience but also optimizes internal resources and strengthens its competitive position in the market.