GNP Seguros and Pentafon join forces to drive digital insurance sales

This decision reflects GNP’s ongoing commitment to providing its customers with high-quality and efficient experiences across all processes.

Pentafon, recognized as a world-class provider of contact center services and experts in customer experience and sales, is supported by its sister company, LID Growth Partner, in acquiring new customers for insurance sales. Through a new and growing channel based on social media and digital platforms, they will offer GNP customers more options and a better experience.

Pentafon was chosen based on its outstanding performance in sales and the insurance sector, which led to the company receiving the prestigious National CX&EX Award for Best Sales Strategy. This recognition highlights the implementation of a technology-driven strategy that significantly contributed to a 15% increase in digital sales and a 23% reduction in customer acquisition costs for the world’s fourth-largest insurer.

GNP emphasized the importance of this strategic alliance, reaffirming its commitment to offering the public diverse insurance options through multiple sales and contracting channels that make the process easier and more efficient for customers. The selection of Pentafon as a partner for auto insurance sales is a key step in that direction, trusting in the experience and technology Pentafon brings to deliver excellent service to its policyholders.

Antonio Fajer, CEO of Pentafon, shared his thoughts on the collaboration:

“It is an honor for Pentafon to be selected by GNP as its strategic partner. Our strategy is designed to drive growth and profitability for our clients, and we are confident that, together with GNP, we will achieve extraordinary results. We look forward to continuing to contribute to GNP’s success and customer satisfaction.”

This partnership confirms the potential of technology and innovation to drive growth in the insurance sector and enhance the customer experience.